![]() We needed to get the full picture of the business. Enough freedom and time for the algorithm to test different variations.Ĥ. We found a way to optimize them so that they’d see our ads with the right searches.ģ. With which videos we could unlock YouTube traffic (instead of Google Display Network)Ģ.Tried to understand what kind of approaches work.We used video ads and we tested the hell out of them. We found a balance between optimizing installs and purchases.ġ. Solution: consistent testing and patience. The challenge: how to get the algorithm working for us? Advertisers don’t have much control over the algorithm so we had to make sure that we would give it the best inputs. Increase revenue while staying profitable to cover the ad spend for the following month. We shook hands on January 2022 and started working with them. The ratings in Google Play Store were good, now it only needed great marketing. Google Ads was the only channel - profitable but the founder didn’t know how to scale it. ![]() It’s a one-man company from Germany and the ad spend was less than €3,000. Essential things to reduce your screen time. The app turns your phone into a minimalist phone - losing the icons, making it colorless, and showing only the necessary buttons. It’s an app that solves the universal problem that every person nowadays is familiar with. ![]() That made us interested in minimalist phone. You rarely see apps that have a good cause and help people. ![]()
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